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Cloud TV: Technology, business, content, and policy

Few questions are fraught with more long-term implications than the way we shape our communications system. It is therefore important to understand that we are on the verge of one of humanity’s greatest leaps in media and communications, and consequently also of one of its major disruptions of social, cultural, political, and economic arrangements. We are entering the 3rd stage of TV, that of “Cloud TV”, where content is delivered over the internet and wireless networks.

In such a TV system technology innovation will accelerate and diversify enormously. For reasons of interoperation, financial settlements, etc., this diversity will be held together by intermediaries that are today called cloud providers, and through whom much of media content will flow. Based on their fundamental economic characteristics, the cloud operators might form a concentrated market structure.

This is not just a matter of new pipes and platforms but of totally different arrangements. New styles and genres of content will emerge. Media companies and industries will change. And the question faced by governments around the world is what rules to apply to this new Cloud-TV, and what the new problems and approaches might be.

Eli Noam is Professor of Economics and Finance at the Columbia Business School since 1976 and its Garrett Professor of Public Policy and Business Responsibility. Served for three years as a Commissioner for Public Services of New York State. Appointed by the White House to the President’s IT Advisory Committee. Director of the Columbia Institute for Tele-Information, a research center focusing on management and policy issues in communications, internet, and media. He has also taught at Columbia Law School, Princeton University’s Economics Department and Woodrow Wilson School, the University of St. Gallen, and the University of Fribourg. He is active in the development of electronic distance education. Noam has published 30 books and over 400 articles in economics journals, law reviews, and interdisciplinary journals, and is a regular columnist for the Financial Times online edition. His recent books and projects include: Who Own’s the World’s Media? (Oxford, forthcoming 2015), Media Ownership and Concentration in America (Oxford); Peer-to-Peer Video (Springer); Media Management (3-volumes, forthcoming); and the projects: A National Initiative for Next Generation Video; and Ultrabroadband.

Noam is the chairman of the International Media Management Academic Association, 2012-2014. He has been a member of advisory boards for the Federal government’s telecommunications network, and of the IRS computer system, of the National Computer Systems Laboratory, the National Commission on the Status of Women in Computing, the Governor’s Task Force on New Media, and of the Intek Corporation. His academic, advisory, and non-profit board and trustee memberships include the Nexus Mundi Foundation (Chairman), Oxford Internet Institute, Jones International University (the first accredited online university), the Electronic Privacy Information Center, the Minority Media Council, and several committees of the National Research Council. He served on advisory boards for the governments of Ireland and Sweden, and is a member of the Council on Foreign Relations. He is a commercially rated pilot, served in the Israel Air Force in the 1967 and 1973 wars, and is currently a search and rescue pilot with the Civil Air Patrol (1st Lt.). He is married to Nadine Strossen, a law professor and national president of the American Civil Liberties Union for 18 years. He received the degrees of BA, MA, Ph.D (Economics) and JD from Harvard University, and honorary doctorates from the University of Munich (2006) and the University of Marseilles (2008).

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Prof. Eli Noam

Columbia University of New York

Helwin Lesch

Head of Development and Technology, Bayerischer Rundfunk

Prof. Dr. Dres. h.c. Arnold Picot

LMU München and Bayerische Akademie der Wissenschaften

Prof. Dr. Hermann Rotermund

Professor für Medienwissenschaften, Rheinische Fachhochschule Köln

Moderation: Prof. Dr. Thomas Hess

Institute for Information Systems and New Media, LMU München

18:00 - ca. 18:30

Cloud TV: Technology, business, content, and policy

Keynote by Prof. Eli Noam, Columbia University of New York

Plenarsaal

18:30 - ca. 19:15

Panel discussion

  • Prof. Dr. Dres. h.c. Arnold Picot, LMU München and Bayerische Akademie der Wissenschaften
  • Helwin Lesch, Bayerischer Rundfunk
  • Prof. Dr. Hermann Rotermund, Professor für Medienwissenschaften,  Rheinische Fachhochschule Köln

Plenarsaal

19:15 - ca. 19:30

Q&A

Plenarsaal

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